About Varipro

Varipro works with insurance agents and employers as a third party administrator (TPA) of employee and retiree benefits. Working with Varipro is the smart option for agents and employers who want to control costs, create customizable plan options, and receive responsive and personalized customer service from dedicated representatives.

Founded in 1992, Varipro began as Professional Benefits Services. As PBS grew, our services expanded. We needed a name that could grow with us. In 2016, we rebranded as Varipro. The name represents the variable nature of the professional services we provide. Because our services are fully customizable, they vary from client to client. The company is headquartered in Grand Rapids, Michigan and maintains an office in Novi, Michigan.

Varipro remains committed to sharing our expertise about benefit administration with agents and employers. We develop long term educational relationships that keep our clients smart about benefits.


Our Mission

We serve our clients with passion and purpose and provide innovative ways to deliver high quality, high value healthcare products and services in the communities we serve.

Leadership Team

Tina PellandPresidenttpelland@varipro.com
Kim BuddeVice President, Operations and Cost Managementkbudde@varipro.com
Mike FalisVice President of Information Technologymfalis@varipro.com
Dan KorzeniewskiRegional Manager (Novi)dkorzeniewski@varipro.com
Sam TorreAccounting Managerstorre@varipro.com
Lisa HierlwimmerBusiness Development Manager & Financial Analystlhierlwimmerr@varipro.com
Chad HammelEnrollment Supervisorchammel@varipro.com

Smart About Benefits

Sales and Client Service Team
Lana J. HaverkampClient Services Supervisorlhaverkamp@varipro.com
Jennifer KernAccount Managerjkern@varipro.com
Christine E. AdeleAccount Managercadele@varipro.com

Memberships & Awards

  • Member: Society of Professional Benefit Administrators (SPBA)
  • Member: West Michigan Health Underwriters Association (WHUA)
  • Member: National Association of Health Underwriters (NAHU)
  • Member: Grand Rapids Chamber of Commerce
  • West Michigan’s 101 Best and Brightest to Work for Winner 2018
  • West Michigan’s 101 Best and Brightest to Work for Winner 2016
  • West Michigan’s 101 Best and Brightest to Work for Winner 2015
  • West Michigan’s 101 Best and Brightest to Work for Winner 2014
  • West Michigan’s 101 Best and Brightest to Work for Winner 2013
  • West Michigan’s 101 Best and Brightest to Work for Winner 2012


West Michigans 101 Best and Brightest Companies to Work For logo    bbb-accredited-business-seal

Fast facts

Q: How many people does Varipro serve?

Varipro provides benefit administration to over 60,000 active and retired employees. We serve nearly 200 employers throughout the US.

Q: Why might employers choose to self fund their benefits?

Personalization. An employer can customize benefits to meet their specific needs. They can contract with providers they choose. A smart benefits package can help employers attract and retain employees.

Cost control. With self-funding, an employer doesn’t have to prepay for coverage. They can realize tax savings. Employers maintain control over the health plan reserves to maximize interest income.

Flexibility. By analyzing monthly utilization reports, employers gain deep insight on their claim dollars. Self-funded organizations can make adjustments that meet the specific needs of their organization.


We are always looking for passionate people to join our team!

Please contact us for current job openings.